Modules of Digital Marketing

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Module Of Digital Marketing

The most component modules of digital marketing are

  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMO)
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Email Marketing
  • Web Analytics
  • Conversion Rate Optimization (CRO)
  • Social Funnels

1.       Search Engine Marketing

Search engine marking is a process of gaining website traffic by purchasing ads on search engines. There are various search engine marketing platforms where you can run your ads to gain more website traffic.

  • Google Ad words
  • Yahoo Search ads
  • Bing Ads

2.       Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention from social media users. There is a large number of users on social media platforms.

Popular Social media network

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin
  • Youtube

3.       Search Engine Optimization

SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on search engines. There are three types of SEO.

  • Black hat search engine optimization (SEO)
  • White hat search engine optimization
  • Grey hat search engine optimization

4.       Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to drive profitable customer action. Here are the benefits for enterprises that use content marketing.

  • Increased sales
  • Better customers who have more loyalty
  • Cost saving

5.       Email Marketing

Basically, the use of email is to promote products and services. But a better email marketing definition is the use of email to develop relationships with potential customers and clients. It is interesting fact that 94 percent of internet users use email, while only 61 percent use social media. Another point is that 75 percent of adult online users say that email marketing is their preferred marketing method.

6.       Web Analytics

Web analytics is a process of analyzing the behavior of visitors to a website. It enables businesses to attract more visitors. There are at least two categories of web analytics.

  • Off-site web analytics
  • On-site web analytics

7.       Sales Funnels

Sales funnels as an ideal sequence of events where someone can analyze the traffic to repeat customers. It is a system that adds and removes barriers for someone to become a customer or repeat a customer when it’s appropriate. This system can be simple and short or highly complex.

Important Steps: Awareness>>Interest>>Decision>>Action

8.       Conversion Rate Optimization

Conversion rate optimization (CRO) is one of the most important topics in digital marketing. It shows the percentage of people going from one stage of the funnel to the next.

For example, a) Landing Page Conversion

b) Lead to customer conversion

CRO can drastically affect the performance of your funnel. You can also use A/B testing to get a more accurate conversion.

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